4 steps to launch and market your tarot biz – plus free resources to make it even easier.
Imagine having everything you need to start a thriving tarot business delivered right to your inbox. With a little guidance and the right tools, you can create a business that’s uniquely yours and perfectly aligned with your energy and vision.
This guide will show you how to get started and how to access a free resource packed with checklists, tools, and insider tips to take your tarot business to the next level.

What’s covered in this guide:
- How to define your unique tarot offerings to stand out
- Steps to create a professional online presence as a tarot reader that attracts clients
- Proven methods to nurture and grow your tarot audience
- Tips for confidently selling your tarot services without feeling pushy
Step 1: Define Your Unique Tarot Offerings
Your tarot business starts with understanding your gifts and what you’ll offer to your clients. It’s a great idea to take some time to reflect on the following: before diving to deep into starting your business. Having a strong foundation here will set you on the path for success and scalability going forward.
- What services light you up? Whether it’s one-on-one readings, group workshops, or a monthly membership, focus on offerings that feel aligned.
- Who are your ideal clients? Are you drawn to helping other spiritual entrepreneurs, guiding people through life transitions, or providing clarity for career decisions? Get the worksheet below 👇
- What makes you unique? Maybe it’s your intuitive storytelling, your deep knowledge of astrology, or your ability to connect tarot insights to actionable steps.
✨ Pro Tip: Start small and build from there. If you’re not sure what to offer, a single service like email tarot readings is an easy entry point.
Tip: start with my free “Dream Client Worksheet” to identify your ideal target audience
Step 2: Create Your Online Presence
To attract clients, you need a professional and inviting online space. Don’t worry if you’re not a tech expert—this doesn’t have to be overwhelming.
- Website: Create a simple website where people can learn about you, book your services, and read your blog. Grab by Visibility Audit for recommendations and to set this, as well as your social profiles up in a way that’s un-ignorable. 👇
- Social Media: Platforms like Instagram and TikTok are great for connecting with potential clients. Share daily card pulls, quick tips on interpreting spreads, or stories about how tarot has impacted your life.
- Email List: An email list is a game-changer. Start building one early by offering a free resource or tarot-themed lead magnet (more on that below).
The key is consistency—show up regularly, share value, and let your audience get to know you.
Tip: grab my free Visibility Audit for platform recommendations
Step 3: Attract and Nurture Your Dream Clients
It’s not enough to set up shop—you need to actively attract the clients you want to work with. Here’s how to start:
- Engage Your Audience: Post consistently on social media, respond to comments, and share behind-the-scenes glimpses of your process.
- Offer Free Value: Create free content like blogs, videos, or live Q&A sessions that showcase your expertise and build trust.
- Build Relationships: Collaborate with others in the spiritual space, such as yoga teachers or energy healers, to expand your reach.
Step 4: Confidently Sell Your Services
Many spiritual entrepreneurs struggle with selling, but think of it as inviting people to experience the transformation you offer. Here are some tips:
- Be Clear: Clearly outline your services, pricing, and how clients can book with you. Make it easy for them to say yes.
- Use Testimonials: Highlight client success stories or feedback to show the impact of your work.
- Offer Packages: Create irresistible offers, like a 3-month tarot mentorship program or a bundle of readings.
Your Next Step: Get the Insider Marketing Tips Delivered Straight to You