SEO & Content Strategy for Small Businesses

SEO that bends search engines to your will and summons clients to your door.

Reclaim your power from social media and build traffic that sells while you tend your altar

Who seeks to be seen?

I do. Start the seance
Take me to services.

Step beyond the veil

The spirits have been expecting you

The spirits whisper your prophecy

You, the misfit…

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You, who burns to share your gift with the world...

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You, the unseen…

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I've seen your brilliance, but the algorithms have not

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Lets bring your website into the light, where you will be found

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Conjure clients who click and commit

From overlooked to fully booked with SEO and content that works while you don’t.

The Rituals

Visibility Reading

$444
Delivery in 1 week

Claim what's yours
  • This is your first step if you’re exploring SEO, content, or deciding whether it’s time to dig deeper.

    I map your search presence across both Google and AI-driven results. You’ll see exactly where you stand, who’s taking the traffic that should be yours, and what’s blocking you from being found. From there, I give you clear, actionable guidance so you can start summoning the kind of traffic that books clients.

    This is also a great starting point if you have are in the process of building your online presence and want a fresh action-plan to start with.

    What’s included:

    • A full list of prioritized recommendations

    • Templates and resources to help you put changes into action

    • A video walkthrough of the audit and your site

    • An optional 30-minute follow-up call to get your remaining questions answered

    • A curated list of educational resources so you can keep building momentum

  • Allow up to 7 business days for the spirits of the web to reveal their messages. I will then return with your full reading.

  • Investment: $444

    If you choose to upgrade to a full package within 3 months of your Visibility Reading, your $444 fee will be credited toward the total.

Content Strategy

Sliding scales
Monthly service

Inquire within
  • Content Oracle
    Your ongoing content strategy kit. Each month, I review your site’s performance, rankings, and AI mentions, then deliver a focused plan: what to publish, what to refresh, and how to repurpose across channels. You’ll get the data-backed guidance that keeps your content compounding—without second-guessing what to do next.

    Includes:

    • Monthly review of your site’s visibility and performance

    • Priority recommendations: what to publish, refresh, or repurpose

    • SEO + AI-optimized content ideas with suggested structures

    • Conversion plays (CTA + internal paths) for every piece

    • Repurposing guidance so content works across multiple channels

    Ghostwriting
    Choose done-for-you blog posts written with humans first, layered with traditional and AI search optimization. Crafted to summon your ideal clients, draw them in, and spark connections that open the door to conversions.

    Includes:

    • Posts written and optimized for both traditional + AI search

    • Human-first writing style that still ranks

    • Content designed to attract, engage, and connect with your audience

  • These rituals run monthly, with content delivered a month ahead so you always have it ready when you need it.

  • Content Oracle – $777/month
    Ongoing monthly strategy: performance review, data-backed priorities, SEO + AI optimized ideas, conversion plays, and repurposing guidance. 3-month minimum commitment.

    Ghostwriting – from $800/month
    Done-for-you blog posts written in your voice, optimized for both humans and search. Choose 2 posts/month ($800) or 4 posts/month ($1,600). Save 25% when bundled with the Content Oracle.

SEO Spells

$2,200 - $3,500
Time frame varies with service

Inquire within
  • You can start with a quick audit above to cover the essentials if you’d rather take a DIY route. Or, skip straight to a deeper package with done-for-you research, clear guidance, structured sprints, and every tool you need to finally start pulling in the traffic you deserve.

    Inclusions (varies by package)

    • Optimization across traditional and AI search so you’re found everywhere

    • Competitive research to see who’s ranking where (and why)

    • Keyword research mapped to your ideal audience and offers and pages.

    • Technical site analysis to uncover what’s slowing you down

    • Off-site audit + recommendations to strengthen your authority

    • Strategic roadmap that prioritizes the highest-impact moves

    • Content + topic recommendations to fuel visibility and trust

    • Plug-and-play SEO meta-data for pages and posts

  • Ranking Ritual
    Your perfect starter ritual - a content and keyword plan designed to get you moving fast.

    • Runs 1 month

    • 1-hour strategy call

    • 1-hour followup call

    Summoning Ritual
    The full ritual: a complete SEO plan with technical analysis, content, keywords, and authority building.

    • Runs 3 months

    • 4 x 1-hour strategy calls + follow up call

  • Ranking Ritual
    Investment: $2,222
    The starter spell for visibility—focused on content and keyword strategy across both traditional and AI search.
    [See what’s included]

    Site Summoning Ritual
    Investment: $3,500
    The complete ritual—technical fixes, content, authority building, and optimization for both traditional and AI search to summon lasting visibility.
    [See what’s included]

Voices from the past

Visibility for the woo, the taboo and the misfits who deserve to be seen.

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Social media algorithms punish dissent
They boost what’s easy to digest, clickbaity and safe - and hide what’s outside the norm or threatens shareholders.

If your content doesn’t fit the mold, you often find yourself wondering if your shadowbanned, or if you simply don’t have time to keep up with the constant pressures of social media, this is for you.

Google and AI search, like ChatGPT, don’t care how loud, pretty, or palatable you are.
They care that your people are searching - and that your content answers what they need.

This is strategy for truth-tellers, taboo-breakers, and anyone tired of shrinking to fit the feed.

Are we cosmically compatible?

Is your misfit magic a fit for my strategic sorcery? It could be…

Another valuable and insightful session with Bex. We dissected how to optimise our blog pages for SEO and she provided clear points that I can now task my team with. Bex made a special arrangement to meet with me earlier - going out of her way to help me with a challenging task.❞

-Dee, Dentally

If you’re done hiding the good stuff, I’m your person

Hi, I’m Bex

I’ve led SEO strategies for brands like Uber, McAfee, Better Homes & Gardens, Roku, and Kohl’s - plus a bunch more you’ve definitely heard of.

I also created the most popular SEO certification on Coursera, taken by over 400,000 students (and even Google’s given it props).

But my favorite work? Helping weird, brilliant small businesses get seen without selling out. I’m queer, misfit-built, and allergic to rigid frameworks. Dump the info, and I’ll spot the brilliance.

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Make Google kneel at your altar

Content so spellbound people can't look away.

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Private correspondence on bending search engines to your will, and shaping content that makes clients come when called.

Step into the Salt Circle