Values & Commitments

This business is not neutral. It’s built on justice, redistribution, and solidarity. I don’t want to recreate the extractive patterns that keep so many people exhausted, excluded, and underpaid. Instead, my goal is to use the tools I know - SEO and content strategy - to support small businesses and creators who are imagining something better.

Sliding Scale & Access

I offer sliding scales for my SEO course (currently in beta) so that access doesn’t depend on income. Everyone deserves the skills to increase their visibility and get found online, not just those who can afford high upfront costs.

Payment plans for my services are always available without added fees, and I’m open to barter for services when money feels like a barrier. Value doesn’t only flow in cash. Just reach out and we will find something that works.

Redistribution of Wealth

A portion of my revenue is redistributed each month to Black, Indigenous, Palestinian, and other liberation-focused organizations and individuals. Redistribution is one way I divest from the unearned advantages I hold as a white person benefiting from systemic oppression.

Racial Justice & Liberation

I align with racial justice, reparations, and collective liberation.
✦ Free Palestine.
✦ Black and Indigenous liberation.
✦ Queer, trans, and fat justice.
✦ Worker solidarity.

Disability Justice

I align with disability justice, a framework created by queer disabled activists of color - which goes beyond accessibility to dismantle ableism at its intersections with capitalism, racism, patriarchy, and colonialism. Interdependence and collective care guide how I approach both my work and my life.

Anti-Capitalist Practices

✦ I reject endless growth as the measure of success.
✦ I refuse scarcity and urgency marketing that preys on fear.
✦ I design my business around care, boundaries, and sustainability.
✦ Rest is a right, not a reward.

Accountability & Ongoing Work

I’m committed to unlearning white supremacy, patriarchy, ableism, and capitalism. This work is ongoing, imperfect, and lifelong. I welcome accountability, and I continue to learn from movements, organizers, and teachers who came before me.

Why This Matters

Small businesses can be sites of resistance, places where we redistribute wealth, push back on extractive norms, and model what it looks like to thrive differently. My work is about helping you grow your reach online without selling out your values.