Blogging and SEO membership so the right clients can always find you
Put the tiny mic down and step away from the ring light
Unless social media is summoning dream clients into your world consistently?
Oh. It's not?
Writing Rituals is the seasonal blogging and SEO membership for self-employed business owners who want to build evergreen content that brings the right readers to your work, even during the weeks when your energy needs to go elsewhere.
Bex was lovely to work with. She even provided ideas for messaging to differentiate us from competitors and ideas for new products. We're now getting more consistent traffic from search and have a solid plan to keep increasing it.
Amanda, ScribeForgeWithin weeks of following the guidance in Bex’s Content Marketing and SEO course, I started seeing more visits to my blog and got a booking from it. My blog now regularly contributes to my incoming form submissions.
Lucia A.Business owners are done churning out social content that peaks and disappears
Autumn 2026: create your 2027 content calendar
You're an expert. You have offers people genuinely need. You may even have a notebook full of ideas you want to write about.
But marketing keeps asking you to make yourself the product.
Meta wants you to turn that into a fifteen-second video, today, and again tomorrow, and again the day after. The algorithm rewards frequency and presence, and your energy can be better spent elsewhere.
That works brilliantly for some people. It can feel exhausting for everyone else.
Especially when you have a business to run. Clients to serve. A body and brain with their own needs. A week where being perceived by the internet is simply not on the agenda.
You do not need yet another content plan built around performing on demand.
You do not need to become an SEO specialist.
You do need a trustworthy way to decide what is worth writing, make the writing stronger, and connect it to the business you are building.
I'm Bex
I've taught over a million people to do this. I can teach you too.
I have spent more than 15 years helping people and organizations get found online.
My work has included agency, in-house, and enterprise SEO, along with global web strategy for leading international brands. I have also taught more than 1 million learners through the UC Davis SEO and Content Marketing course on Coursera.
I bring search strategy together with psychology, conversion thinking, and clear writing because a ranking is only useful when the reader knows what to do next.
Inside Writing Rituals, you get the perspective of a working SEO practitioner who is paying attention to what is changing in search, AI discovery, and audience behaviour in real time.
Work with Bex inside Writing Rituals →The work behind the teaching
Live search programmes I run
Google Search Console figures from three of the sites I work on professionally. This is the work behind what I teach inside the membership.
Bex's course changed, and continues to change, my career path for the better. According to my wallet.
Joshua C.If you are brand new to SEO and really want to get a great foundational understanding of SEO, this course is a really good investment. Bex's SEO and Content Marketing course provided great insight into the key things needed to develop a content plan focused on what your audience is actually searching for online.
Charlene McCraney, blogging coach and SEO strategistYour dream clients will keep finding you again, and again, and again
Your blog can become a body of work that keeps introducing the right people to your expertise. Writing Rituals teaches you how to create strategic, evergreen content based on what people are already searching for.
That means your marketing that works while you are
Who it is for
This is for the business owner who
Has plenty to say once someone gets them talking, and finds short-form content strangely restrictive.
Wants search strategy explained by someone who works in SEO, without jargon or generic checklists.
Is building a business around a life with ADHD, chronic illness, brain fog, care responsibilities, or fluctuating capacity.
Would rather write one thoughtful piece than perform online every day.
Wants to use their expertise to generate recurring traffic, enquiries, bookings, affiliate income, or product sales.
Has tried the SEO checklists and still doesn't feel confident about what to write.
Wants leads and bookings without making social media the centre of the business.
Knows blogging could be a serious visibility channel, and wants someone who understands the search side of it to guide the strategy.
If you're established enough to know what you sell and you're ready for your content to start pulling its weight, you're in the right place.
Welcome to your blogging era.
Writing Rituals is a rolling membership for founders, solopreneurs, and creative business owners who want search visibility without building their whole business around social media visibility.
Each quarter opens a new season. We gather around one strategic focus, learn what matters, make decisions that fit your business, and turn the work into published content and a practical plan.
Between seasons there's support, office hours, and writing rituals to keep you producing content that waits to be discovered.
Join the ritual →Before I took this course, I used to think SEO was boring, corporate, jargon, a waste of time, just something else I was supposed to be doing in my business. Rebekah had me hooked from the first lesson.
Carly BrownIt wouldn't be an exaggeration in the least to say that even with a good familiarity with the content already, I learned quite a bit that I could apply immediately to my business. Bex offers a lot of value in what is laid out in lessons.
Mike KAutumn 2026
The 2027 Content Calendar
Over six live lessons, we'll build the strategy behind your 2027 content so you're not staring at a blank document wondering what on earth to write about.
The content journey
Map your content to the buyer journey and understand what someone needs when they arrive from search.
Search visibility
Understand Google SEO and AI search, how people search, and what is changing about the way content gets discovered.
Trends and topic research
Use Google Trends, audience conversations, Substack engagement and social signals to find topics worth writing about throughout the year.
What gets recommended
Learn what Google values, what AI tools surface, and how to create content that can be discovered across both.
Writing
Get practical writing guidance and templates for turning your expertise into useful, search-friendly content.
The 2027 plan
Turn everything you've learned into a working content calendar for the year ahead, including opportunities to collaborate with other blogs and creators.
Membership
What happens inside the ritual
This is a working membership. You will have strategy, feedback, room to write, and a community that understands why long-form work matters.
Seasonal live teaching
Six live lessons each season, recorded into a growing library you can revisit while your membership is active. The first season is front-loaded, so you build momentum quickly.
Personal blog reviews
Up to two blog reviews per month. Bring the draft, the existing post, the topic idea, or the page that is nearly there and needs a strategic pair of eyes.
Monthly office hours
One spacious monthly Q&A for your business, your content, your visibility, and your next move. We open with a tarot pull because strategy can be practical and a little bit magical.
Twice-weekly co-working
Two sessions each week, one timed for Europe and one for North America. Come with a post to finish, a plan to make, or a browser tab situation that needs resolving.
New moon and full moon writing rituals
Gentle collective moments to begin, review, release, and return to your writing practice.
Monthly Field Notes
A clear report from the workbench: what I am testing in live SEO work, what has changed, what is worth paying attention to, and what did not deliver the result I expected.
Expert review and peer support
Share drafts, ask for feedback, find collaboration opportunities, and meet business owners who believe in building a body of work.
Ongoing support for your growth
Members receive priority access or a member rate for 1:1 SEO support when they want deeper, business-specific guidance.
The method
The strategy behind the writing
Most blogging communities give you co-working space. Writing Rituals comes with the search strategy behind what you write, and a system that flexes with the focus and energy you have on any given week.
Claim your place in the ritual →Demand-first blogging.
We begin with the questions, needs, and decisions your future clients are already bringing to search. Then we make content that answers them with your actual expertise, perspective, and offers in mind.
Honesty first
A small gut check
Writing Rituals will be most useful when you have a business, offer, or area of expertise you are ready to support with content.
It may not be the right room for you right now if:
With blogging, you do not need perfect consistency, just a willingness to make useful work and let it accumulate.
Autumn 2026 season
Welcome to your blogging era.
Doors are open until 1 October.
Fixed rate forever if you book before 1 October. $77 USD/month.
Claim your spot → Live season begins Friday 2 October. Limited spaces available. On the waitlist? Use the coupon code from your email at checkout.