Who seeks to be seen?
The table shakes
..the spirits whisper
You, the misfit
You, the unseen.
The message is clear
You, who burns to share your gift
I’ve seen your brilliance, but the algorithms have not.
Let’s bring your website into the light, where people can finally find you.
Conjure clients who click and commit
From secret to sought-after, these rituals will chart your path. Because visibility isn’t just about being seen, it’s about calling in people who act. Work with me, and we’ll conjure content and an SEO strategy that summons traffic that doesn’t just look, it books.
Uncover why your website lurks in the shadows and how to coax it into the spotlight.
The Summoning
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A done-with-you SEO and content strategy built to help your site show up and sell. We’ll map what people are searching for, what your competitors rank for, and where your site is falling flat. Then we build a plan: what pages to create, what to update, how to structure it, and how to keep showing up over time.
You’ll get a strategy that’s not just handed over but taught, so you understand how it works, why it works, and how to keep it going without relying on guesswork or Instagram.
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The ritual spans 3 months - enough time to implement your strategy with full support from me along the way.
You won’t be left to figure it out alone. I’ll walk with you through the process, untangling questions, refining direction, and making sure each move strengthens your site’s visibility and pull.
After that, you’ll have everything you need to carry the magic forward - or we can continue working together as your site evolves.
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$3,500 for three months.
Pay in full or split into two payments of $1,750.Optional add-ons after the initial ritual if you want to keep going. No pressure.
Sliding scale available for BIPOC - just reach out. No questions asked.
Content Conjuring
Content that casts a spell on your audience and leaves them craving more, whether you write it or I ghost it for you.
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Get a fully mapped content calendar with SEO-driven topics, optimized headlines, and visibility tips, or hand it all off and let me craft words in your voice.
Either way, you hit publish. And traffic follows.
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Each one-month conjuring cycle includes 6 content topics tailored to your business, your offers, and what your audience is already searching for.
For each topic, you’ll get:
SEO-backed titles and keywords
Notes on how to tie it to your services
Internal linking recommendations
Repurposing ideas for socials and newsletters
Style suggestions (story-led, tutorial-based, launch-focused, etc.)
Then choose how it comes to life:
→ DIY Strategy: Delivered within 1 week of kickoff, plus 1 week of support for questions or edits
→ Ghostwritten: I write 4 posts from your topic list in your voice (2-month minimum). Delivered within 3 weeks of topic selection, plus 1 week of revision supportNeed faster turnaround or more posts? This ritual is flexible—just ask.
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Starts at $444 for one month of content strategy.
✦ DIY Strategy – $444
✦ Ghostwritten – $1,333/month (2-month minimum)
Want more topics, more posts, or extra support? The spell can always be customized. Just ask.
Sliding scale available for BIPOC—reach out if that applies.
Visibility Reading
One Loom. One Hour. Crystal ball clarity for your website and content strategy
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In this rapid-fire visibility reading, I’ll analyze your site, surface missed opportunities, share content ideas that come through, and reveal exactly what your competitors are doing right, so you can outshine them.
You’ll leave with strategic insight, practical next steps, templates and checklists to action our work, and giddy levels of momentum only a witch like me can deliver.
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You’ll receive your Visibility Reading as a Loom video within 5 business days of booking.
After that, you’ll have 3 days of follow-up support, perfect for quick questions, clarifications, or gut-checking your next steps before you implement. -
$444 for a one-time visibility ritual delivered via Loom.
Includes your site reading and strategic recommendations.You’re welcome to reach out with brief clarifying questions within 24 hours of delivery - but please note this isn’t a training or ongoing support container.
If one of the topics uncovered lights something up, you’re welcome to book a second session focused on that thread. Just send a note with your request, and I’ll tailor the next reading to dig deeper.
We started the session with what I described as chaos in my head, but during the time, Bex managed to break things down for me into bite-size chunks. Based on her insights and expertise, I walked away with realistic, actionable steps that lifted the weight I was feeling. I'm excited to execute these and get back to Bex on the outcome. Thank you for your time.
Dee, Dentally
Voices from the records…
I found her incredibly kind and she provided me with extremely valuable information I had no idea about. She gave me very clear steps to follow, which I now need to complete and follow up with her on improving my SEO. I’m super grateful for all the value she brought me! 100% recommended.
Candelaria S.
Super helpful and clear. Bex gave me precise and actionable advice that really helped me clarify my strategy!
Killian C.
Visibility for the woo, the taboo and the misfits who deserve to be seen.
If the algorithm doesn’t like you, fuck the algorithm.
If you’ve ever felt shadowbanned over your identity, or like your content disappears the second you say something real - you’re probably right.
Too direct. Too nuanced. Too taboo. Too much for the social media status quo.
Perfect. Google doesn’t judge.
This is strategy built for your brain, your pace, your edge. We build visibility that fits how you actually think, work, and exist.
No masking. No noise. Just your story and your magic getting found without the stress and burnout of daily posting.
Are we cosmically compatible?
Is your misfit magic a fit for my strategic sorcery? It could be…You’re building a business in a world that wasn’t built for you. Neurodivergent. Queer. A radical outlier. Unapologetically different from the norm.
Algorithms bury your work. Platforms punish you for resting. But it’s not your content, it’s the system.
I want you to be seen in a way that works with how you work.
You
Me
What happens when the work starts working.
You’re off living. Resting. Doing literally anything else.
And your site’s still bringing in the right people. It's steady, it's sustainable as hell. And it can be yours.
Let’s build it.
The Magic
I study how you work: your energy, your offers, your people. Then I build a content and SEO strategy that fits how you actually operate.
Instead of social anxiety, you get search visibility. Instead of sweating over every lead, you get a website that serves and sells for you. I set it up for people to discover you when they need you most.
“Another valuable and insightful session with Bex. We dissected how to optimise our blog pages for SEO and she provided clear points that I can now task my team with. Bex made a special arrangement to meet with me earlier - going out of her way to help me with a challenging task.”
-Dee, Dentally
If you’re done hiding the good stuff, I’m your person
Hi, I’m Bex
I’ve led SEO strategies for brands like Uber, McAfee, Better Homes & Gardens, Roku, and Kohl’s - plus a bunch more you’ve definitely heard of.
I also created the most popular SEO certification on Coursera, taken by over 400,000 students (and even Google’s given me props).
But my favorite work? Helping weird, brilliant small businesses get seen without selling out. I’m queer, misfit-built, and allergic to rigid frameworks. Dump the info, and I’ll spot the brilliance.
Show up in search. Get Booked. Work With Freedom
I build search-driven content strategies for service businesses who are ready to be seen.