Who seeks to be seen?

Step beyond the veil, seeker

The spirits have been expecting you

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The spirits whisper your prophecy

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You, the unseen…

You, the misfit…

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You, who burns to share your gift with the world…

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I’ve seen your brilliance, but the algorithms have not

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Let’s bring your website into the light, where people can find you.

Conjure clients who click and commit

From secret to sought-after, these rituals will chart your path. Because visibility isn’t just about being seen, it’s about calling in people who act. Work with me, and we’ll conjure content and an SEO strategy that summons traffic that doesn’t just look, it books.

The Rituals

SEO Service

Content Strategy

Visibility reading

Uncover why your website lurks in the shadows and how to coax it into the spotlight.

The Summoning

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Content Conjuring

Content that casts a spell on your audience and leaves them craving more, whether you write it or I ghost it for you.

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Visibility Reading

One Loom. One Hour. Crystal ball clarity for your website and content strategy

Visibility Rituals

Voices from the past

If the algorithm doesn’t like you, fuck the algorithm.

If you’ve ever felt shadowbanned over your identity, or like your content disappears the second you say something real - you’re probably right.

Too direct. Too nuanced. Too taboo. Too much for the social media status quo.


Perfect. Google doesn’t judge.

This is strategy built for your brain, your pace, your edge. We build visibility that fits how you actually think, work, and exist.


No masking. No noise. Just your story and your magic getting found without the stress and burnout of daily posting.

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Visibility for the woo, the taboo and the misfits who deserve to be seen.

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Are we cosmically compatible?

Is your misfit magic a fit for my strategic sorcery? It could be…

You’re building a business in a world that wasn’t built for you. Neurodivergent. Queer. A radical outlier. Unapologetically different from the norm.

Algorithms bury your work. Platforms punish you for resting. But it’s not your content, it’s the system.

I want you to be seen in a way that works with how you work.

You

me

What happens when the work starts working.

You’re off living. Resting. Doing literally anything else.

And your site’s still bringing in the right people. It's steady, it's sustainable as hell. And it can be yours.

Let’s build it.


The Magic

I study how you work: your energy, your offers, your people. Then I build a content and SEO strategy that fits how you actually operate.

Instead of social anxiety, you get search visibility. Instead of sweating over every lead, you get a website that serves and sells for you. I set it up for people to discover you when they need you most. 

Love Notes

“Another valuable and insightful session with Bex. We dissected how to optimise our blog pages for SEO and she provided clear points that I can now task my team with. Bex made a special arrangement to meet with me earlier - going out of her way to help me with a challenging task.”

-Dee, Dentally

If you’re done hiding the good stuff, I’m your person

Hi, I’m Bex

I’ve led SEO strategies for brands like Uber, McAfee, Better Homes & Gardens, Roku, and Kohl’s - plus a bunch more you’ve definitely heard of.

I also created the most popular SEO certification on Coursera, taken by over 400,000 students (and even Google’s given it props).

But my favorite work? Helping weird, brilliant small businesses get seen without selling out. I’m queer, misfit-built, and allergic to rigid frameworks. Dump the info, and I’ll spot the brilliance.

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Show up in search. Get Booked. Work With Freedom

I build search-driven content strategies for service businesses who are ready to be seen.

Join the circle of seekers

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Join the circle of seekers 〰️

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