How to Start (and Grow) a Tarot Blog
Starting a tarot blog feels easy at first. You’ve got a few strong ideas. You’re motivated. Maybe you even light a candle for that first post. Then a couple weeks pass. You start checking your site traffic. You wonder if anyone’s even reading. You keep writing but don’t know what else to say. You start questioning whether the blog was worth it.
I’ve been there. And I’ve worked with enough spiritual business owners to know it’s not just you.
Most tarot blogs stall because no one tells you how to shift from writing what sounds good to writing what helps your business. It’s not about publishing more. It’s about knowing what role your blog plays—and how to make each post earn its place.
This isn’t about starting from scratch. If you’ve posted at least once—or even just mapped out your categories—you’ve already started. What you need now is clarity. What’s worth writing next. How it connects to your offers. How people find it. And how that turns into trust, not just traffic.
Your blog isn’t a placeholder. If you know what you’re doing, it becomes part of your reputation. Not because you’re trying to “prove” something, but because you’re making it easier for the right person to recognize themselves in what you do.
So yeah. You can still write what excites you. But you’re going to shape it differently.
Let’s get into it.
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Define the Focus of Your Tarot Blog
A blog can stall out fast when there’s no clear point of view.
Maybe you’ve shared a few spreads, some personal thoughts, a ritual or two. But without a strong thread running through it, the whole thing starts to feel like a scrapbook. No real shape, no reason to stick around.
It’s not too late to fix that. Even if you’ve already started posting, step back and ask: What’s this blog actually for?
Are you writing for beginners who need guidance? Using tarot to explore identity or personal growth? Sharing how it shows up in your client work, creative process, or business?
“Tarot” on its own isn’t the focus. It’s just the form. You’re the one who gives it context.
Here’s where to start:
First, choose your core theme. Are you breaking down the basics? Documenting your own practice? Sharing what comes up in sessions? Narrow it to one center of gravity, even if you pull in extras now and then.
Then, identify who you're writing for. Not “anyone into tarot.” Say “new readers who want to build fluency” or “burned-out creatives using tarot to reconnect with themselves.” The more specific, the better.
Let that focus drive what you create. When you know what you’re doing and who you’re writing for, post ideas come faster. It’s easier to know what belongs and what’s just filler. And your readers will recognize that you’re speaking to them, not just throwing content out to see what sticks.
Remember, intention is what keeps people coming back.
Set Up the Foundations (Even If You Already Launched)
Your blog is live. You’re writing. You’ve got something to build on. Now’s the moment to tighten up all those behind-the-scenes pieces that help your site work for you.
This will all make your blog easier to navigate, easier to trust, and easier to act on. Just a few focused adjustments will make the difference between “nice to read” and “ready to hire.”
Run through this list:
Your services are easy to find, and book
Can a reader move from a post to your offerings without digging? Can they tell what you do, who it’s for, and how to book without guessing? Make it simple.
Your About page builds trust
This isn’t a full origin story. It’s a way to show someone why you’re qualified to teach, read, or guide. Use a photo. Share your approach. Add anything that proves you’ve done the work such as experience, training, testimonials.
Your blog categories match your focus
If your content centers on tarot for life shifts, your categories should reflect that. Avoid scattered thoughts that don’t tie into the real story like “Deck Reviews” with a single post. Cut what doesn’t support the bigger message.
Your site navigation is clear
Keep it basic: Home, About, Blog, Work With Me. Maybe a shop or a freebie. Add internal links inside blog posts that point to your services or related reads. That’s how you keep people moving.
When these parts are in place, the rest gets easier. The site starts doing its job. You write. People land. And now they know exactly where to go next.
Choose the Types of Posts That Work Best for Tarot
Some posts get clicks. Some build trust. Some bring in clients. The strongest ones do all three. If you’re blogging just to publish something, it’ll show. The goal is to write pieces that feel useful to your readers and support your business.
These are the formats I’ve seen work again and again:
Tutorials
Break down one piece of the practice. “How to Read the Death Card in a Love Reading.” “Understanding Court Cards Without Getting Stuck.” These kinds of posts teach something concrete, make you searchable, and position you as someone who knows what they’re doing.
Situational Readings
Start with what someone’s going through. “Tarot for Making a Big Career Decision.” “A Spread for When You’re Emotionally Stuck.” These speak directly to the reader’s moment, and naturally lead into how you can help.
Spread Walkthroughs
Pick one of your go-to spreads. Walk through what each position means and show it in action, even if the example is fictional. Bonus points if the scenario ties into something your clients deal with all the time.
Myth-Busting
Call out the common assumptions. “The Tower always means disaster.” “You need to be psychic to read tarot.” Posts like these are useful, opinionated, and show you’re not just repeating what everyone else says.
Client Journeys
With permission or anonymized details, tell the story of what shifted for someone after a session. Focus less on the problem and more on what changed. These are trust builders. They help someone imagine what it’s like to work with you.
Comparisons
Tarot vs Oracle. Daily pull vs full spread. These help readers who are still figuring out the basics. They’re also great for SEO.
Personal Practice with a Takeaway
You can absolutely get personal, just don’t stop at the anecdote. Give it shape. “What My Daily Pull Taught Me About Decision Fatigue” lands harder than “My Week With the Moon Card.” The key is to make it about something more than you.
You don’t need to use every type. Just mix formats now and then so your blog doesn’t go stale. Show what tarot can do. Let the content speak to real situations. That’s what keeps people reading and what makes them more likely to work with you later.
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Find Topics That Bring Traffic
This is where a lot of tarot blogs start to lose steam.
You put real thought into a post. Hit publish. A few people like it on Instagram. And then it just… disappears. No traffic. No search hits. Just another piece that felt good to write but didn’t do much else.
If you want your blog to bring in traffic that leads to subscribers or clients, you need to write for the questions people are actually asking.
Here’s what I look for:
Start with search intent
What’s keeping someone awake at night, scrolling for answers? That’s what drives traffic. The more specific the search, the more useful your post becomes.
Write for specific situations
“Tarot for burnout after a breakup” gives someone a place to land. “5 Tips to Work With Your Deck” is fine, but it doesn’t hit in the same way.
Use real client questions
If someone asked you during a session, others are typing it into Google. Pay attention to what they’re confused about. Use their words as your starting point.
Write for the “because” moment
If your post title finishes the sentence “I need tarot because…,” it’s probably worth writing. Think:
“Tarot Spreads for When You’re Scared to Make the Wrong Decision”
“How Tarot Can Ease Anxiety During Big Life Transitions”
“Which Tarot Cards Show Timing, and How to Read Them Clearly”
Seasonal content works but only if it fits
Use retrogrades, solstices, or new-year energy if they match your tone. Don’t write a trend piece just to chase clicks. Make it yours or skip it.
The likes don’t last. Blog traffic does. When your content matches what people are already searching for, it works harder, for longer, with less effort from you later.
Add SEO Without Killing Your Creative Voice
Searchable doesn’t have to mean soulless. You can write in your own voice and still build posts that rank—if you’re clear and intentional with structure.
Here are my tips:
Start with phrases people are searching for. Think “meaning of the Lovers reversed” or “how to read tarot for decision-making.” Use the exact language someone might type when they’re looking for clarity at 1AM. Avoid over-editing it into something vague or clever.
Make your headers specific. Instead of “The Journey Begins,” go with “What the Tower Card Means in a Career Reading.” This gives structure to the post and context to both your reader and the algorithm.
Link your content wherever it makes sense. Mention another card, concept, or spread? Link to it. This builds depth, helps people stay longer, and shows you have a body of work—not just one-off thoughts.
Write real alt text and meta descriptions. For images, use clear descriptions like “Tarot cards laid out in a three-card spread for clarity.” For meta descriptions, write a short sentence that sounds like the start of a conversation. Avoid taglines and pitches.
Stick to evergreen topics. Posts about spreads, card meanings, and how-to guides continue pulling traffic long after they’re published. These posts hold their value better than trend-based content.
Add a clear next step. If someone finds your blog through search, give them a way to keep going. A line like “Want a tarot reading tailored to your situation? Book a 1:1 session” connects content to service without sounding like a pitch.
Good SEO makes your work easier to find, and easier to trust once someone lands.
Keep Readers on Your Site Longer
Getting a visitor to click is only the start. What matters more is keeping them engaged once they’re there.
The longer someone stays, the more trust you build. And when people spend more time with your content, they’re more likely to return or book a session.
Here’s how to make your blog feel like something worth staying for:
Link between posts often.
If you reference another spread, card, or topic you’ve written about, link to it. Each post should open the door to another, not end the conversation.
Offer related reading at the end.
Don’t leave it up to the reader to figure out what’s next. Add a short list of 2–3 related posts that fit naturally. Choose pieces that match the theme or go deeper into the same topic.
Create mini series or themed content.
Instead of posting unrelated ideas each week, try shaping them into a short series. “Career Tarot Week.” “Shadow Work in the Majors.” This gives your blog a rhythm and gives readers a reason to return.
Connect posts to opt-ins.
If a post focuses on overwhelm, offer something that helps with it. A “Tarot Spread for Mental Clarity” turns that post into an entry point for your list. Keep the freebie simple and specific.
The goal is momentum. When your content makes someone pause, click again, and sign up for more, that’s the kind of traction that grows your business over time.
Build a Workflow That Keeps You Blogging Consistently
A post that gets published starts long before you write the first sentence. Without a workflow, it’s too easy to burn out, stall, or stop. Over time you will find a system that works for you. Here are some tips I have found helpful, and others (like batching) I know help others. Keep in mind for fellow ND folks, creating your own system rather than trying to frame yourself in an existing box is your best bet.
Use repeatable templates.
Choose one post format. Stick to the same structure. Swap in new topics. This keeps your process simple.
Batch your tasks.
Break it up. Write outlines in one session. Draft in another. Edit later. One task per block keeps momentum steady.
Keep a content bank.
Make a list. Add client questions, common card combos, tarot scenarios, and spread ideas. Use it when you’re low on creative energy.
Expand existing content.
Turn strong captions or emails into blog posts. Add structure and polish. The hard part is already done.
Build around a theme.
Use a series. Anchor your month with one repeated idea. It’s easier to plan and helps readers know what’s coming.
The system is what gets posts out the door. Set it up once. Return to it when things get slow.
Conclusion
A blog builds slowly. That’s its advantage. Each post adds depth, not noise.
If your traffic is low or the comments are quiet, that’s not a sign to quit. It’s a sign to keep going with more clarity, less filler, and a structure that points somewhere.
Know who you’re writing for. Make the offer clear. Organize your content so it works over time.
If you need help with content ideas that work for you, book a Content Oracle session where you can get a monthly list of topics that will drive traffic and bookings, along with specific outlines and tips for writing it.