☾ Gå till den kloka · For the woo, the taboo and the misfits · SEO · Blogging · AI search
SEO, blogging & AI search for unconventional businesses
Be wanted.
Be found.
Be impossible
to forget.
15+ years in search · 1M+ learners taught
An invitation to burn the rulebook
For the ones told to be softer, smaller, safer.
You run a small business with a big point of view, but Google keeps you on page nine and ChatGPT has never heard your name. You need to be the answer people are already searching for.
Small businesses invisible in search and tired of it
Service providers who want to show up in AI search as well as Google
Bloggers who never know what to write, or why it isn't ranking
Chronically ill founders who need marketing that keeps working on low-energy days, without the daily posting social media demands
Neurodivergent business owners ready to burn the rulebook and market their business the way their brain works
Freshly brewed to order
Done with you, or done for you
Tears of the Algorithm
A search strategy that brings your ideal clients to you through Google and AI search.
Explore SEO Services →
Blood of the Muse
Blog content that turns your expertise into trust with the right people.
Explore Content Strategy →
You bring the ambition. I’ll bring the strategy, the search psychology, and the occasional ruthless truth about your website.
Nectar of Desire
Buyer psychology and SEO that turn your sales page into a clear path to purchase.
Explore Salespage Optimization →
Warning
There’s no going back to invisible.
Witch’s Counsel
Direct access to my SEO expertise when you need answers and a next move.
Summon the Witch →
The witch behind the work
I’ve taught more than a million people the secrets of search.
And spent 15+ years doing it for real. Agency, in-house and enterprise SEO, including global web strategy for leading international brands. That’s the expertise behind everything here.
Bex
Through the UC Davis SEO and Content Marketing course on Coursera.
Confessions of the converted
“Within weeks of following Bex’s guidance, I started seeing more visits to my blog and got a booking from it.”
Lucia A., SEO and Content Marketing Made Easy
“Bex was lovely to work with. She even provided ideas for messaging to differentiate us from competitors and ideas for new products. We’re now getting more consistent traffic from search and have a solid plan to keep increasing it.”
Amanda, ScribeForge
“Bex’s course changed, and continues to change, my career path for the better. According to my wallet.”
Joshua C.
Seasonal blogging & SEO membership · Next season January 2027
Writing Rituals
Your blog called. It’s tired of being neglected while you make another Instagram post.
Social media wants a fresh performance every day. Meanwhile, people are Googling questions you could answer in your sleep. Writing Rituals helps you turn that expertise into a blog that keeps bringing the right people to your business long after you hit publish.
Live SEO lessons, recorded so you can revisit them anytime
Up to two personal blog reviews a month
Monthly office hours opened with a tarot pull, plus twice-weekly coworking
New and full moon writing rituals, plus Field Notes from my SEO work
$77/month · 3-month season · The fall cohort has begun
From The Study
All posts →
Good things come to those on the list.
A Writing Rituals prompt and template each month, plus blogging tips you can use straight away.