You may be familiar with this scene.
You’re walking past a mall kiosk, minding your own business, and someone in a black apron lunges at you with a tiny tube of Dead Sea hand cream. You say no thanks. They follow you past the Cinnabon. They follow you down the escalator. They follow you into the parking garage, climb into the passenger seat of your car, buckle up, and ask if you’ve ever really thought about what Dead Sea minerals could do for your cuticles.
That person was my entire mental picture of selling.
So going into my Writing Rituals launch, I had one rule. No pushing. If people were aligned with the offer, they’d find it. The right ones would naturally find it, sign up on their own, and I’d never have to become mall kiosk person.
Cute theory.
My goal was five members. Five would have made me REALLY happy. My super-stretch goal, the one I’d only admit to my partner, was ten. Ten business owners I’d get to help with blogging? I’d have danced around the kitchen.
Fourteen people joined.
Fourteen.
It happened because I dropped that rule partway through the launch and figured out four things about selling I’d been getting wrong for years. If selling your own offer makes you want to crawl under your desk, these are for you.
Way fewer people saw your offer than you think
You posted about your offer. Maybe twice. In your head, you’ve been shouting it from a rooftop with a megaphone and a marching band, thinking you’re probably annoying people by now.
Your audience saw it once, somewhere between an iced-coffee reel and a cat falling off a counter, and they kept scrolling.
I have a lot to say about this one, so it’s getting its own post. For now, assume most of the people who would love your offer have no idea it exists. Tell them again.
Getting excited about your offer does most of the heavy lifting
I am so into Writing Rituals. I love teaching. I will yap about SEO and blogging to anyone who stands still long enough, and I’ve been known to get unreasonably worked up about Google Trends. A membership where people show up specifically so I can teach them that stuff? Holy shit. It’s the perfect setup for me.
That excitement made selling feel completely different. Talking about Writing Rituals felt like telling a friend about a show I can’t stop watching. Nobody has to drag it out of me. I’m telling you about it whether you asked or not.
If you’re bored by your own offer, why the hell would anyone else get excited about it?
Talking about your offer is just another kind of content
When I told people about Writing Rituals, I was telling them what I made and what it could do for them. That’s it. Same thing I do every time I write a blog post or answer a question in my DMs.
What do you think this post is right now? It’s content. It’s also, yes, telling you a bit about my offer. Did it hurt? Do you need to sit down?
You already know how to make content. Selling uses the exact same muscles. You just need to talk more about what you do and who you do it for.
Side note, this is one reason I love blogging so much. Blog posts do this naturally, and once you publish one, you can stop checking every 10 minutes to see how many people saw it and what they thought. Your blog keeps bringing attention to your business long after you hit publish. That’s the whole reason Writing Rituals exists.
But I digress. That brings me to…
Sometimes you want to be sold to
This was the big one.
I’d filed all of sales under “icky” and only ever pulled up the mall kiosk memories. The pushy ones. The follow-up emails that wouldn’t stop, no matter how many times I unsubscribed. I am looking at you, Janet from Austin Realtors. I completely forgot about all the times I wanted to talk to a salesperson.
And I’ve been there plenty. I’ve been on calls where I was interested, ready-to-pay interested, and just not 100% sold. I needed a nudge. The person on the other end was so lukewarm about their own thing that I walked away wondering if they even wanted me as a client.
I wanted them to be excited.
I wanted them to tell me I’d love it.
I wanted them to tell me they’d support me.
I wanted them to want ME.
Did I need the thing? Yes. Did I already know I wanted it? Also yes. So what was missing? Someone on the other side who seemed thrilled to have me.
Being wooed is fun. Everyone likes getting chased by someone they’re already into.
So during the launch, every time someone asked me a question about Writing Rituals, I tried to be the salesperson I’d always wished I’d gotten. I answered like someone thrilled they asked, because I was. I wanted people to know I wanted them in there, and that I’d be in their corner once they joined. Their money was lovely. Having them was the part I was excited about.
So what am I this excited about?
Writing Rituals is a blogging and SEO membership for business owners who want their blog to bring in leads and bookings while they get on with everything else. You get a plan for what to write and why, plus help writing it.
Each season has a theme and live lessons on things like finding topics people are searching for, writing posts that show up in Google and AI search, and teaming up with other creators. In between, you get up to two blog reviews from me every month, two co-working sessions a week (one EU-friendly, one US-friendly), a monthly Q&A that opens with a tarot pull, and new and full moon rituals. Every month I also share field notes on what I’m testing in my own SEO work, flops included.
It’s for people who are tired of feeding the algorithm and would rather share their expertise in writing than on camera.
Mall kiosk person is still out there, buckled into some stranger’s passenger seat, talking about cuticles. Let them have the parking garage.
The people who’d love what you make are waiting for someone to get excited about having them. Go be excited at them. Loudly. More than once.
And if you want to be on the receiving end of my over-the-top enthusiasm, the next Writing Rituals cohort starts in January 2027 and the waitlist is open.
I promise to stay out of your car.